Thriving as a Woman in Digital Technology

In an industry where Black women are underrepresented and often not invited to the table – Tobi Oluwatobi Boshoro has created her own.

As a CEO, trailblazer, and business leader, she has paved a path of strategy, design, and solutions by founding a fintech company named Infinitetiks. She is passionate about financial technology and digitization, believing “every human on earth has a right to financial services in different forms”. Digitization is her passion on the basis that it has the ability to transform the fortune of any business.

She supports this by explaining how she turned a New Brunswick business that was losing money into profit-making within the span of six months. Oluwatobi began her career in financial technology in 2008, when female representation was less than ten percent.

Describing the complexity of being a Black woman within the tech industry, she details the intersections of gender and race and how they have impacted her business, including being at a tech conferences of 200 where she was often one of the four female participants.

In an industry where you have to work twice as hard as your male colleagues, women find themselves fighting against the challenges of pay disparities and fighting for business opportunities that can propel one further. Representation is crucial within the tech industry to create platforms of diversity, inclusivity as well to encourage career growth.

Oluwatobi believes more Black women in tech will create innovation and resolution within career advancement, decreasing many of the issues diverse people face within the workplace. She furthers this by explaining the importance of representation within executive roles and how it amplifies the need to provide a culture that supports Black women in tech.

By adding value to anything she touches, she is intentional about being an important member of a team, utilizing toolsof creativity, productivity, perspective, and insight. Early in her career she realized how results and excellent outcomes can be means of access, opportunity, and decision-making.

Her company, Infiniteks, is a fintech consulting firm that helps organizations maximize their digital footprint through business transformation. With more than 30 years of experience in project management, digital strategy, product development, and marketing, the aim is to help businesses leverage time to market, resource efficiency, customer experience, and profits. She created this company, recognizing the need within the market and requests from organizations that needed support in scaling and increasing efficiency.

This became foundational during the pandemic when many businesses had to shift to digital, bridging the gap between them and their customer base.

When asked what advice would you give to anyone wanting to join this field?Oluwatobi says “Be deliberate about your career growth, work hard and smart, and identify opportunities that align with who you are and your principles. Be a value creator and always aim to deliver, invest in personal development and continuous improvement to remain on the cutting edge, be open to feedback, and remain flexible”.

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