• Developing A Social Media & Digital Plan
• Establishing a series of Goals & Objectives
• Identifying Target Audience and Brand Story
• Identifying The Appropriate Strategy for Their Industry
• Identifying Core Strategies That Can Drive Success
• Identifying Key Performance Indicators
• Understanding Of Digital & Social Media Marketing
• E-Commerce and Measuring Online Marketing Results
• Understand The Following Key Aspects of Execution
• In-House Marketing vs. Outsourcing Communications

• Introduction to Photoshop
• Understanding file types and workspace options
• Getting familiar with Photoshop tools and workspace
• Understanding resolution and Image resizing
• Using Layers
• Color correcting images using filters
• Using fonts with images
• Making Flyers
• Making Business Cards
• Creating Advertisements
• Preparing images for web and print
• Photoshop Aids (e.g. Vector image, fonts, etc.)

• Financial management skills are critical for any manager, but the role can often be challenging for those with no previous training. The Financial Management is designed to provide participants with greater confidence in understanding their business/organization’s financial picture and using that information to make sound decisions.The following topics will be delivered:
  • Introduction to Financial Management
  • Cost and Managerial Accounting and Budgeting
  • Financial Projections and Financial Modeling Techniques
  • Financing and Raising Capital
  • Financial Decision Making

A business plan is useful if you are just starting out but is not meant to be put on a shelf and never looked at again.  It is a decision making tool for entrepreneurs to determine the viability of their idea, to plan for startup and set goals for growth of their business.

Program Outcomes:

By the end of this program participants will be introduced to various models of the business plan process using activities for idea generation, validation of the idea through market research, developing a marketing plan used to reach their market, developing a financial plan including cash flow projections and projected income statement, and an operational plan.   It is important that entrepreneurs understand their business inside and out and prepare their own business plan.

Learning Objectives

By the end of the 40-hour certificate program participants will be able to:

1. Evaluate and choose among various business plan models
2. Conduct market research for their business idea using various tools and resources
3. Evaluate their business idea using the results of the market research to identify their target market
4. Develop a marketing plan after assessing various marketing tools
5. Demonstrate knowledge of basic financial management terms
6. Demonstrate the financial viability of their idea through cash flow projections and projected income statements
7. Develop an operational plan
8. Complete a detailed business plan

• Discover how simple it is to create a polished logo using basic vector shapes as building blocks.

 

• An Introduction to International Trade
• An Introduction to International Trade Research
• An Introduction to International Marketing
• An Introduction to Global Supply Chain Management
• An Introduction to the Cultural Aspects of International Trade
• An Introduction to Trade Compliance Issues for Importers

This course is for businesses and entrepreneurs that want to learn how to use WordPress and use WordPress to create their website. This course covers:

• Introduction to WordPress
• WordPress Dashboard, Navigation and settings
• Managing the navigation menu
• Publishing and managing posts and pages
• Formatting post and page content
• Creating and managing links
• Understanding and using categories and tags
• How to add, edit and add images
• How to add and manage videos
• Understanding sidebars and widgets
• Understanding Plugins
• How to install and manage Plugins
• WordPress themes and updates
• Managing comments and spam
• Website back up and security